Lakeland Family Dental
A Great Dentist

Meet the Team at Lakeland Family Dental

Exceptional Care from a Trusted Dental Team

Thank you for your interest in Lakeland Family Dental. We hope you’ll take a moment to explore our website and learn more about our office and the comprehensive services we offer.

We’re dedicated to high-quality care that helps patients just like you achieve optimal oral health in addition to improved confidence. Our care and concern for our patients doesn’t stop with the service we provide in our office, though. We’re equally committed to helping the larger Oconomowoc community.

For more information about our doctors and our team, please explore the About Us section of our site. We also invite you to give us a call if you have any questions or if you’d like to reserve an appointment with Dr. Ruiz or Dr. Sam.

Our Team

Made up of compassionate, friendly people who treat their patients like friends, the Lakeland Family Dental team is our greatest asset! Our team members have served our patients for many years, are CPR certified, and their passion for excellence shows in their beaming smiles and on the smiles of our patients’ faces.

We seek ongoing training and professional development opportunities to keep our skills fresh. Most of all, we create a positive, fun environment that translates to happy patients.

Dr. Samantha Ruiz

Dr. Samantha Ruiz, also known as "Dr. Sam", knew she wanted to be a dentist from an early age. 

She grew up in Kenosha and, after graduating high school, attended Marquette University for nearly a decade. She earned her biological sciences degree from Marquette in 2007 and her DDS in 2010. 

Dr. Sam is a member of the American Dental Association, Wisconsin Dental Association, Waukesha County Dental Association, Chicago Dental Society, and the Lake Country Spear Study Club. She is also a certified Invisalign provider.  Dr. Sam has past experience serving on the InSession Planning Committee for the WDA, and currently serves in the ADA's Advisory Circle.  

Professionally, Dr. Sam considers patient comfort and satisfaction during dental visits to be her top priority. One of her greatest enjoyments in practicing dentistry is witnessing a person's confidence blossom as they learn to show off a beautiful new smile, sometimes after years of being embarrassed about their teeth. Dr. Sam also places great importance on keeping her dental education up to date by attending continuing education courses.

Dr. Sam and her husband (Dr. Ruiz) live in Oconomowoc, and love everything about Lake Country.  In her free time, Dr. Sam enjoys hiking, days out on the lake, traveling, and photography.  You can see some of her photos adorning the walls at Lakeland Family Dental!

Dr. Eric Ruiz

Dr. Eric Ruiz ("Dr. Ruiz"), received his BA in molecular and cellular biology from the University of Illinois at Urbana Champaign. He went on to obtain his DDS from the Marquette University School of Dentistry in 2010.

Dr. Ruiz is a certified Invisalign provider and a member of the American Dental Association, Wisconsin Dental Association, Waukesha County Dental Association, Chicago Dental Society,  Lake Country Spear Study Club, and the American Academy of Implant Dentistry.

Dr. Ruiz is passionate about serving his patients, whether it’s curing a painful toothache or restoring a beautiful smile. He truly enjoys interacting with so many unique people every day. He enjoys all aspects of dentistry and is always trying to further his knowledge with continuing education.

On a community level, he is a board member of the Oconomowoc Rotary as well as the Lake Area Free Clinic.

Originally from New Windsor, Illinois, Dr. Ruiz moved to Wisconsin to attend dental school, where he met his wife (Dr. Sam). After graduation, they moved to Oconomowoc, and have enjoyed calling it home ever since. Dr. Ruiz is a huge sports fan and enjoys running, biking, and playing guitar in his spare time.


Patient Coordinator and Administrative Assistant

Our patient coordinator and administrative assistant Judy has been in the dental industry for 20 years, and she has spent 10 of those years with us! She loves her job, especially working with our patients and getting to know them on a personal level. For Judy, the best thing about her job is getting to meet so many interesting people!

Judy grew up in Greenfield, WI and went to high school at St. Mary’s Academy. She continued on to Concordia for college, where she completed their medical assistant program. 

With her husband. Jeff, she enjoys spending time with her three daughters, Megan, Rachel, and Laura; her son-in-law Tyler; and her soon-to-be son-in-law, Jon. Judy’s greatest joys currently are her little grandchildren, Luella and Harrison. When she isn’t assisting our patients at the office, she likes scrapbooking, card making, walking, and traveling to Northern Wisconsin.

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Patient Coordinator

Laurie brings over 30 years of customer service experience to the Lakeland team, with her most recent years spent working in the dental field.  She enjoys helping people, whether it is answering their questions or alleviating their concerns about treatment.  Providing our patients with exceptional customer service is her number one goal!  Laurie is originally from West Allis, but has lived in the Oconomowoc area for almost 2 decades with her husband of 28 years, Joe.  During her free time, she enjoys camping, outdoor activities, bowling and spending time with family & friends.

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Patient Coordinator

Annie started out in dentistry as a dental assistant before transitioning into a front office position.  With a few decades of experience under her belt working both clinical and administrative positions, she enjoys being able to help patients better understand dental care from both the technical and financial perspective.

Annie and her husband reside in New Berlin.  In her spare time, Annie is known for being a thrifting genius, and enjoys visiting Lake Country's thrift stores to search for unexpected finds and diamonds in the rough.


Patient Coordinator

Jennie is one of the friendly Patient Coordinators at our front desk.  She loves to make people smile and feel at ease as soon as they walk into the office!  


She grew up in Watertown, and moved to Hartford over 20 years ago.  Jennie has 32 years of customer service under her belt, working in dentistry and other industries.  Besides being a team member at Lakeland Family Dental, she also works part time as a CNA at a senior care home.  


Jennie has 2 beautiful children.  Her daughter Sierra attends UW-Lacrosse, and her son Mason will be a high school senior this year.  Rounding out the family are her 2 dogs, Ranger and Yeti, who are also her world!  In her free time, Jennie enjoys spending time with her family, friends, and dogs. 

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Registered Dental Hygienist

Originally from Prairie du Chien, Peggy has spent 3 decades in the dental field so far, with 19 of those as a registered dental hygienist at our practice.

She earned her dental assisting certificate from Western Technical College and her dental hygiene associate degree from Milwaukee Area Technical College. Her favorite thing about her job is being able to support her patients through their fears and give them the most comfortable and enjoyable experience possible.

Peggy and her husband, John, have two sons. During her free time, she enjoys cheering her boys on at various sporting events, kayaking, reading, cross-country skiing, painting furniture, and spending time with family and friends. Peggy is actually one of eight children, and she has six sisters and one brother!

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Registered Dental Hygienist

Anne graduated from Marquette University in 1991 and has been practicing dental hygiene ever since.

Originally from Watertown, she married a native of Oconomowoc. They currently reside here with their son, Jack. They bought a Victorian house, which they spend a lot of time improving.

The rest of Anne’s free time is spent enjoying the outdoors with her husband, her son, and her Bernese Mountain Dog, Pickles.

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Elizabeth ("Liz")

Registered Dental Hygienist

Elizabeth, fondly known as "Liz" in our office, has a passion for dental hygiene!  Prior to joining the Lakeland team, Liz worked for a periodontist, a dentist that specializes in treating gum disease and other conditions pertaining specifically to the gum tissue and bone that supports our teeth.  Liz enjoys all aspects of dental hygiene, especially educating patients of all ages about what they can do to improve their oral health.

In her time away from the office, Liz is busy being mom to her twin children, Richard and Kendall, who are highly involved in kids athletics.  Liz is also into personal fitness herself, and is a certified group fitness instructor.  Trips up north with her family and their yellow lab Jack are one of her favorite ways to relax from her busy schedule!

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Dental Assistant

Lisa is one of our wonderful dental assistants and has been with our practice for 15 years! 

She grew up in Massachusetts, where she graduated from Mount Ida College in 1994 with her dental assisting certification. Over her years in dentistry, Lisa has experience assisting not only in general dentistry, but in oral surgery and periodontics as well! Her favorite thing about being a dental assistant is taking care of her patients and coworkers.

Lisa and her husband, Alan, have two children, Alex and Adrianna. When she's away from the office, Lisa enjoys being outside while hiking, camping, gardening, and spending time with her family, friends, and dog. 

An interesting detail about Lisa is that she is an identical twin!

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Dental Assistant

Dental assistant Barbara has worked in dentistry for over 35 years!  She participates in medical emergency training for assistants in sedation dentistry and has 18 years of surgical assisting in a periodontal practice under her belt.

Working with fun and friendly doctors and team every day makes Barbara's job great!

Barbara grew up in the Bay View area of Milwaukee and graduated from Bay View High School. She’s been married to her husband, David, for 34 years, and they have two grown children, Kyle and Stephanie. She also has three granddaughters, Bailey, Peyton, and Addison, and an 8-year-old black-and-orange cat, Bella.

When she isn’t at the office helping patients, she loves doing needlework, especially complicated patterns and those that incorporate beads, metallic threads, and lots of colors. She also enjoys refinishing antique furniture, going to flea markets, and playing computer games.

A fun fact about Barbara is that she was born in an Army hospital in Berlin, Germany. She also took first place and Best In Show at the State Fair for one of her amazing needlework pieces!

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Dental Assistant

Diana brings over 25 years of experience working in the dental field to our Lakeland team!  She has held various positions in the dental office over the years, but dental assisting is her passion.  Diana grew up in Kenosha, and lived in Illinois for for 7 years before relocating back to Wisconsin.  Diana and her husband raised their kids in Hartford, and they now have 8 beautiful grandchildren to keep them busy!  They now are empty nesters who reside in Delafield.  In her spare time, Diana enjoys riding motorcycles, camping, traveling, and playing games - especially cribbage!


Dental Assistant

Amanda completed her dental assistant training in 2017, and has loved working in the dental field ever since!  Amanda has a passion to further her dental education by learning as much about dentistry as she can.  Her ultimate goal is to pass along her knowledge to educate family, friends, and patients in her community about having better oral health.


During the summer, Amanda enjoys playing in a volleyball league and switches to pool league in the winter.  She grew up in Wisconsin, and currently lives in Watertown with her 2 cats, Luna and Raven.

A Healthy smile is just a click away.
Best Experience at a Dental Office

"My appointment with Dr. Sam was the best experience I've ever had at the dental office!" --TB

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